Internet and Russian regions: Moscow authorities launch “BrandMoscow” to create a brand of the Russian capital

Before the end of the year, the Moscow authorities will launch a website "BrandMoscow", where everyone will have an opportunity express his ideas about the brand of the Russian capital. This was announced by the head of the City Media and Advertising Department, Vladimir Chernikov. According to him, the authorities are summarizing the information accumulated in the city.

Chernikov says that the brand should be clear not only to Muscovites, but also to the guests of the city, and tourists.

"By the end of the year we will launch the "BrandMoscow", and it will be open: we are going to invite everyone to send us his ideas, suggestions," he said. "Despite the fact that the professionals are already working, the task of our working group is to summarize all the ideas provided by professionals and citizens", specified V. Chernikov.