The Presidential Library to take part in the VII International Media Start Forum

April 5, 2019 the St. Petersburg State University of Industrial Technology and Design will host the VII International Youth Media Forum. The organizer is the City Student Press Center of St. Petersburg (Association of Student and Youth Media of St. Petersburg and Leningrad Region). The Presidential Library will be one of the information partners of the forum.

This year, the Forum will look for an answer to the question: the media market or mediaring?

In recent years, the media industry has undergone major changes. Journalism has moved to social networks, moving away from the rigid framework of editorial policy. Journalists are faced with social media content selection algorithms. Whether the material will be “in the top” will no longer depend on the quality of the content, but on its format, on the activity of the audience, on competent promotion and many other factors.

The Forum will focus on the main trends in the media sphere, successful marketing cases and success stories in the publishing business, and discussions on conflict issues of trends.

The discussion part of the forum will provide a round table “Unconventional hype in Traditional Media”, the participants of which will be the directors and chief editors of the city and federal media.

The Presidential Library will be addressed by the Deputy Director General of the Presidential Library, a member of the board of the Union of Journalists Valentin Sidorin.

Leading media experts and bloggers will discuss new developments in the industry:

- Influencers: who they are and how they influence the development of media in the market;

- The interaction of journalism and publicists with the algorithms of social networks;

- Content vs Format: how online media in the race for the attention of readers create and implement new ways of presenting content;

- Viral advertising and "hype" PR;

- Digital-tools in modern media;

- Marketing programs, chat bots (“Alice”, Siri), which become interlocutors, collecting analytical data using cellular communication and Wi-Fi and other ways of tracking the consumption market;

- Modern tools help forming content, taste and trends. So who organizes the media market: the user or the media person?

Speakers and guests of the forum are leading experts in the media sphere. Participants include more than 1500 students of universities and colleges in Russia and neighboring countries.

The forum will also present the best youth and student media, there will be held a review and discussion of youth media.

The 3rd International Scientific and Practical Conference “New Media for Modern Youth” will be held in the scientific unit.

Following the results of the Forum, the winners of the Media Generation student and youth media contests and the City of 812 International Youth Photo Contest will be selected and awarded. The best young journalists, bloggers and photographers will receive valuable prizes and internships in the editorial offices of the leading media and news agencies of St. Petersburg, certificates for a tour of the Presidential Library.

Organizers: St. Petersburg State University of Industrial Technologies and Design, City Student Press Center with the support of the Committee on Press and Media Relations of the Administration of St. Petersburg.

The forum will be held at the address: Bolshaya Morskaya Street, 18 (Main building of SUTD). Guests’ registration is available at 10:00. The forum starts at 11:00. Participation and admission are free.

Detailed information is available on www.studpressa.ru and in the VK groups https://vk.com/mediastartspb (Media-Start Forum Group) and http://vk.com/studpressa (City Student Group press-center), as well as by phone: 8 (812) 942-64-67, 8 (931) 246-60-13. Media accreditation: 8 (961) 810-24-43.