Internet and museums: Russian museums join the international promotion #MuseumSelfie

The State Hermitage Museum, the State Historical Museum, the State Russian Museum and others will support the annual #MuseumSelfie campaign. The cultural flashmob, whose participants take original pictures against the backdrop of their favorite works of art and share them on social networks, has been going around the world since 2014. This time it is held on January 15th.

The aim of the campaign, which is being held around the world for the seventh time, is to popularize museums.