IT: Google, Microsoft and Yahoo collaborate for better search results

Google, Yahoo and Microsoft have teamed up in a project intended to improve the Web crawling and indexing of structured data. Companies claim they are going to make use of Database Management System technologies for HTML marking to ensure faster and better indexing of the Web content.

Three companies had launched an initiative called Schema.org to create and support common ways to represent web page metadata. The project will offer web publishers the tools to make their web content more easily understood by search engines and more effectively represented on search results pages. "Schema.org aims to be a one stop resource for webmasters looking to add markup to their pages to help search engines better understand their websites," Google said in a blog post.

Schema.org contains more than 100 different HTML tags for structured data categories like events, organizations, people, places, products, reviews, ratings, movies and books.