IT-technology for event-industry presented in Petersburg

On March 28, 2019 the Presidential Library in Petersburg hosted seminar of the Convention and Exhibition Bureau of the Committee for the Development of Tourism in St. Petersburg “Information Technologies in Congress and Exhibition Activities”. Experts of the event presented the latest technological solutions designed to simplify and systematize working processes in the event-industry.

Presentations were made by Dmitry Antipin, head of project management at Congress Bureau, Marina Leyvald, Global Events Manager Blockchain Economic Forum / Fintech & Token Expo, Maria Tsedeviyn, head of advertising, design and digital at ExpoForum International, vice president of marketing and communications at PIM (Project Management Institute) Ekaterina Nedelina, Deputy Director of DATAFORUM Access Center Denis Zhuk, founder of the 2Meet project Pavel Tokarev and Marketing Director of the Project Management Association at SOVNET Nikolai Timofeev.

Before launching the seminar, guests and experts were greeted by the Deputy Director General of the Presidential Library Yaroslava Borozdina. She focused on the experience of introducing the latest IT-technologies in the library for organizing and conducting business events.

Dmitry Antipin presented to the industry participants the capabilities of the Information and Analytical Base for Congress and Exhibition Activities (IAB), the development of which is supervised by the St. Petersburg IOGV.

“In the near future, the information and analytical database will allow event organizers to hold analytics on the relevance of various topics of events, to select sites, contractors, accommodation facilities for delegates automatically. Sites will be able to easily and quickly plan the load, budget, conduct a competitive analysis”, - said Dmitry Antipin.

The speaker also noted that the project had an information and analytical base with big plans for development. "The active participation of the industry in filling the IAB will allow us to develop and implement a high-quality product that will be the driver of the development of the congress and exhibition industry", - he said.

Marina Leyvald spoke about global trends in event logistics and high-tech services for the event industry. The expert noted the transition of successful events to online - both in terms of participation and organization. So, as an example, Marina Leyvald presented the public Meetup service, which allows "to spontaneously organize any event anywhere in the world".

Maria Tsedeviyn, in turn, presented the latest technological solutions in the equipment of the Expoforum Exhibition and Convention Center. One of these new products is Wi-Fi monitoring of the air. At the moment, the largest platform in St. Petersburg is equipped with Wi–Fi sensors that allow monitoring the flow of visitors, “hot spots” at events, and calculate the average time spent by a visitor at the CEC.

Ekaterina Nedelina detailed about the activities of PIM, Denis Zhuk and Pavel Tokarev told about effective tools for interaction of visitors on the site, with each other and with the organizers of the events, and Nikolai Timofeev told about preparations for the 32nd Congress of the International Project Management Association IPMA, which St. Petersburg will host in 2020.

An important part of the seminar was a tour of the Presidential Library, during which participants were presented modern multimedia rooms, as well as the backstage of the preparation and holding of events. Thus, representatives of the event industry in St. Petersburg met with the television hardware, which coordinates the video filming of all events based on the library.

The participants of the seminar noted the pithiness of the event, the high level of its holding and expressed readiness for further participation in the events of the Congress Bureau in St. Petersburg.